Why Revisiting Website Design Matters
As a web designer, it is your responsibility to ensure that the website you design is not only visually appealing but also easy to navigate and user-friendly. However, once a website is launched, many designers fail to revisit its design. This neglect can lead to a decline in traffic and engagement, which is why it’s essential to revisit website design regularly.
Revisiting website design has several benefits, including:
Improving User Experience (UX)
Website design is all about creating an excellent user experience that keeps visitors engaged and encourages them to return. However, as time passes, the website’s UX can become outdated or ineffective. A web designer revisiting the design of a website can identify areas that need improvement and make changes that enhance the user experience.
Boosting Traffic and Engagement
A well-designed website attracts more traffic and encourages visitors to stay longer on your site. On the other hand, an outdated or poorly designed website can drive away potential customers, leading to a decline in traffic and engagement. Revisiting website design regularly ensures that your website remains engaging and relevant, which helps to boost traffic and engagement.
Keeping Up with Industry Standards
Web design trends change rapidly, making it essential for web designers to keep up with these changes. A designer revisiting a website’s design regularly can ensure that the site follows the latest design standards, ensuring that visitors have an excellent experience while on the site.
How Often Should You Revisit Website Design?
The frequency of revisiting website design depends on several factors, including the size and complexity of the website, the industry it belongs to, and the goals you want to achieve. However, as a general rule, web designers should revisit their designs at least every six months.
Here are some scenarios where you might need to revisit your design more frequently:
- New Launch
- Major Updates
- Changes in Industry Standards
Case Studies and Personal Experiences
Case Study 1: A Website Redesign Boosted Traffic by 30%
In 2018, a web design agency in New York launched a new version of their website. The website was visually appealing and easy to navigate, but it wasn’t optimized for search engines or mobile devices. After three months, the agency noticed that traffic had declined by 30%. They decided to revisit the design, making changes to improve search engine optimization (SEO) and mobile responsiveness. The changes resulted in a 25% increase in traffic and an even higher conversion rate.
Case Study 2: A Website Redesign Led to Increased Engagement
A web design agency launched a new version of their website in 2019. However, the design was outdated and did not reflect the company’s brand identity. After six months, the agency noticed that engagement rates had declined significantly. They decided to revisit the design, making changes to create a more engaging and user-friendly experience.